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Our company, Balloons Milwaukee , began its life as Pretty Weddings and Events. Now mind you Pretty Weddings is a great name. It describes what we are selling, wedding and event decor, and it is fairly catchy.
The business name Pretty Weddings however has two drawbacks from an effective marketing point of view. First in any alpha sorted list, such as the phone book or online directories, we were in the bottom third of the list.
Second it was ineffective for web based searches. Most people who are searching for a local service type in the product and a major city near them otherwise most of the results are irrelevant. Remember that just like you today's consumer search for goods and services often start and end online. It is almost as important these days to have a website as it is to have a phone number.
Having a web address like BalloonsMilwaukee.com was an effective answer. Within a month the new web name was far out performing the former PrettyWeddings.com. A review of the web logs had show an increase in both type in and search results.
Names with hyphens are okay for print, but when you are on the phone trying to guide your client to your site it is much easier to tell them to go to "Balloons Milwaukee dot com" than to say "Balloons dash Milwaukee dot com"
While a good company name and matching web address alone won't make your marketing a success, it will help substantially
We offer balloon decorators and entertainers both free and premium balloon domain names at the AmericanBalloonartist.com
One person has commented on this article.  No.1 UntitledI have always enjoyed working with Carmen, at balloonaversity.
Marlene
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